Tech, AI And Growing Marketing Trends

 Writing catchy headlines is an art form that can have an enormous effect on the success of your content. In an era where every piece of information and knowledge is available to you at your fingertips, a fascinating title is essential for grasping your audience's attention, which makes them curious to read further. Whether you're an experienced writer or a new blogger, understanding the art of writing an attractive headline is critical for improving engagement and attracting readers. In this guide, Storishh brings you 5 simple methods and approaches for creating headlines that not only catch readers' interest but also urge them to click and learn more. But first, we must break it down to the fundamentals and understand the core of writing an attractive headline. Before you start writing a headline, you need to know your target audience. You need to analyze your content and then you need to figure out the interests of the audience you are catering to. What are their hobbies...

 All the text you put on your website falls under website copy. It includes headlines, descriptions, a list of services, and other important information you want to cover. An impactful copy would target the right audience, convey the brand image as clearly as possible, and deliver the required content concisely and accurately. Why do you need a powerful website copy? In the digital age, we need information quickly and without much effort. A good website copy would ensure just that. Emphasizing the right text, using a tone that would resonate with your audience just right, and writing catchy, engaging, and relevant content would make your brand stand out. A well-written web copy ensures maximum engagement and adds to the user experience, and keeping up with the zeitgeist would increase the reach of your content. In simple words, you can increase the visibility of your brand, persuade people to make a purchase, and simultaneously build your brand image and identity just by writing a...

 Marketing the right way is the key to building a successful brand. Digital marketing is a relatively recent component of marketing that uses the available digital tools, mediums, and resources to market a brand and reach the target audience much more efficiently. It connects people with the brand and builds a community. Digital Marketing makes use of consumer data and provides the audience with relevant information and required products in no time. It is quick and needs much less time than the traditional ways of marketing and costs much less. Not only is it efficient in reducing both time and cost, but it can also analyze a large quantity of data and reach more people via social media and other emerging mediums.  The Digital Marketing landscape is transforming fast, and it’s the need of the hour to embrace the newest trends and keep up with the dynamic consumer behavior in this data-driven world. We have shortlisted the top trends in digital marketing so you can boost your d...

 Google generates about 8.5 billion searches every day. Understanding how Keyword-research works is the need of the hour to make your content relevant, and search engine optimized, and to get it recognized quickly and effectively.  What is a Keyword? How many times do we end up making a Google search just to confirm something? Or to read about a topic? It has become such an indispensable part of our lives that we don’t think twice about googling something. The words and phrases that are entered into the search engine to search for content are called keywords or search queries . For content writers , being familiar with the concept of keywords is crucial to constantly creating relevant content. There are about 99,000 search queries that Google processes every second. And there are a bunch of different keywords that exist. A search query could have long tail keywords - like a phrase, or there could be local queries where people search for something related to a specific city ...

 Where can passion lead you? Well, with persistence and belief, it can create a US$3.2 billion company, as it did for Mr.Bose and his brainchild, Bose Corporation . Bose is one of the most popular audio brands for whom “Sound is Power.”. From automotive to live speakers, Bose provides the finest experience with their devices! As a school guy in Philadelphia, Amar Gopal Bose would repair radios at his father’s hardware store as part-time work, both to earn money and to drive his passion for electronics. His passion soon took him to MIT to discover more. In 1956, to celebrate his PhD, Dr. Bose got himself a high-end speaker. But it disappointed him so much that he began researching acoustics, thus founding the audio company in 1964 with his mentor, Y. W. Lee. It was, however, Lee’s idea to use Bose as the company’s name since they weren’t sure of their future endeavors. With the foundation of psychoacoustics, the study of perceiving sound, Bose created audio devices for enhancing th...

 We live in a dynamic, visually-driven world with rapidly reducing attention spans. Graphic design is the backbone to communicate what a brand stands for - quickly and efficiently. From logos and websites to banner and brochure designs, it is an indispensable part of the user experience that a brand creates. If you are someone who’s looking forward to making a career in Graphic design, these principles are going to be your go-to. While graphic design is inseparable from brand identity, it is important to keep in mind some of the principles that make the designs not just visually pleasant and relevant but also coherent and aligned with the brand’s objectives. Read ahead to find out how you can elevate your design using some of these. Balance To create a design that is functional and visually appealing, it is important to arrange the elements - the shapes, images, and typography - in a layout that creates a sense of even distribution and thus balance. The simplest way to do this of...